To maximize your Shopify store's potential, you need the right web analytics tools. In this blog, we highlight the best options to help you track performance, understand customer behavior, and optimize your e-commerce strategy. Discover the top tools that can provide actionable insights and drive your store's success.
1. Google Analytics
Google Analytics offers comprehensive insights into your website's traffic, user behaviour, and conversion rates, with features like real-time data, customisable reports, and integration with Google Ads.
2. Hotjar
Hotjar helps visualise user interactions through heatmaps and session recordings, offering tools for understanding user behavior and gathering qualitative feedback.
3. Peek Replay
Peek Replay provides session replays, heatmaps, and click tracking to see exactly how visitors interact with your store, along with post-purchase surveys for customer feedback. This invaluable Shopify app offers full session recordings of your website visitors, providing a backstage pass to understand user behavior. This tool allows you to see where users click, how they navigate, and what captures their attention, making it a powerful asset for optimizing your site.
The app features session recordings, post-purchase surveys, and essential metrics to enhance your customer insights. Starting with a seven-day free trial for up to 100 unique visitors per month, Peek Replay's subscription costs $29 per month afterward. The interface is user-friendly, with detailed session insights and the ability to detect bots and connectivity issues. The integration of post-purchase surveys further enriches customer feedback. Peek Replay's granular insights are crucial for improving user experience and increasing engagement and conversions. For e-commerce stores aiming to refine their website based on real user interactions, Peek Replay is a must-try tool.
4. Shotcut Track (Sponsored)
Shotcut Track is a web analytics tool that excels in real-time analytics, customer journey tracking, and conversion analysis. It features heat maps, video playback, and a customizable API. The software aids in optimizing marketing strategies and increasing engagement. The softwares intuitive design provides detailed insights through heat maps and session replays. The tool’s interface is user-friendly and visually appealing, making it a strong option for businesses. Shotcut Track is ideal for businesses seeking in-depth analytics and customisable tracking features.
Shotcut Track offers three pricing plans: the Starter Plan is free, including 20,000 visitors, 200,000 page views, and 25 session replays per month; the Pro Plan at $49/month provides 200,000 visitors, 2,000,000 page views, and unlimited session replays; and the Elite Plan at $99/month supports 2,000,000 visitors, 200,000 page views, and extended data retention with unlimited session replays.
You can see our in-depth review video here.
5. Crazy Egg
Crazy Egg delivers visual reports through heatmaps, scrollmaps, and referral maps, helping you understand user behavior and optimize website elements for better engagement.
6. Lucky Orange
Lucky Orange features heatmaps, session replays, live chat, and conversion funnels to analyze real-time user interactions and enhance website usability.
7. Kissmetrics
Kissmetrics focuses on customer behavior and lifetime value, providing insights into customer journeys, retention, and cohort analysis for optimizing marketing strategies.
8. Mixpanel
Mixpanel offers advanced analytics with event tracking, user segmentation, A/B testing, and funnel analysis for data-driven decision-making.
9. Glew.io
Glew.io integrates with Shopify to provide e-commerce analytics, including customer segmentation, sales reporting, and marketing insights.
10. Searchanise
Searchanise, while primarily a search bar app, includes analytics on search behavior and performance to enhance search functionality and user experience.
